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Steve Jobs’s Best Quotes


http://blogs.wsj.com/digits/2011/08/24/steve-jobss-best-quotes/

Creativity:
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people.
“Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have. [Wired, February 1996]

What people want:
“For something this complicated, it’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.”

it’s hard for them to tell you what they want when they’ve never seen anything remotely like it. Take desktop video editing. I never got one request from someone who wanted to edit movies on his computer. Yet now that people see it, they say, ‘Oh my God, that’s great!’” [Fortune, January 24 2000]
Solution to problem: 
“Look at the design of a lot of consumer products — they’re really complicated surfaces. We tried to make something much more holistic and simple. When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions. Most people just don’t put in the time or energy to get there. We believe that customers are smart, and want objects which are well thought through.” [MSNBC and Newsweek interview, Oct. 14, 2006]

focus and simplicity: “That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” [BusinessWeek, May 25, 1998


What would Steve Jobs do?
But to take this leap required a bit of faith from consumers. It was a level of faith that I suspect only a leader as charismatic as Jobs could elicit from us. 
Time after time, Jobs told us to trust him, and time after time we did
- No serial port? 
- No floppy Drive  ( CDs and internet access popularity )
- No firewire? 
- No Optical drive (CD/DVD)  ( with internet Video and s/w intalll from internet popularity )
No keyboard  ( people have dozens of old key boards ) 
- NO Flash?  ( said do not worry all the internet video will be converted to HTML5 video )
Just trust Steve, he has a vision for how this is all going to work out.
asr: I would extend them here , we need infograph here to show this time line compared rest of PC industry (HTML5 based info. graph , as plug-in to DOKU wiki &  PHP, JS lib function )
- No Search Engine ( YES  'do engine',  'answer engine /solution engine '  SIRI )
- Yes HTML5  ( do not worry about those IE6/IE7 browsers and Windows XP/Vista machine , they will get Chrome/Firefox on them ) 



Steve Jobs explains the rules for success

 1/ great passion  2/ great people around You
You need a lot of passion for what you're doing because its so hard. Without passion, any rational person would give up.
So if youre not having fun doing it, if you dont absolutely love it, youre going to give up.And thats what happens to most people, actually.
If you look at the ones that ended up being successful in the eyes of society, often times its the ones who love what they do, so they could persevere when it got really tough.
And the ones that didnt love it, quit. Because theyre sane, right? Who would put up with this stuff if you dont love it?
So its a lot of hard work and its a lot of worrying constantly.
If you dont love it, youre going to




The Only Way to do Great Work is to love what you do - Steve JobsYour work is going to fill a large part of your life,and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle"





Jeff Bezos - "What's dangerous is not to evolve"



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