Here is some innovative on weatherbill
0/ UI validated and praised by techcrunch in a article on this company
1/ categorization dropdown, neat 'one level up' in list itself ( you can add in on top like cat1->sub cat1.1-> sub cat 1.1.1 as user clicks)
2/ quote page shows only few essential fields as user fills it show more fields
3/ calculates quote and displays no page refresh
3/ weather station google map selection
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