Startups

Startup Case Study: Reddit Vs. Digg
- Both companies started about same time, Digg is a block buster success where are Reddit is just hanging there, my analysis is as follows.
Digg allowed user content, users can comment , read other users comments etc.. There are emotions involved, some thing great to see that your comments are read by 1000s of users, Rating is involved etc.
Where as Reddit you just give a + or - mark to a site that is all, no user comment no emotions no nothing. This is is recipe for failure with no user input/content.
Then Digg expanded in to podcasts , video . Podcasts are great user/Magazines added many of them 1000s of people listened to it , There are like radio stations.


Riya Story
Early few months are very hyped with visual photo search/recognition and google buy ( almost ..). A high profile CEO( read connections, proven once with Andel ) can not create "non existed" user demand for the site riya.com . You have to credit Munjal a) for his open blog b) for the courage to turn it into like.com


Startups can you these kind of services to design graphics , marketing collateral etc.. Engineers should not try to do this them self , they should do what they are good at building best systems.
EggFirst is a design agency specializing in providing comprehensive marketing communication design for small and medium enterprises - especially start-ups. It has played the role of marketing strategy and design partner for iPolipo, providing product strategy, graphic user design and marketing collateral to help turn the vision of iPolipo into reality.